Under Armour said MapMyFitness will continue to be a “crucial element of Under Armour’s digital strategy, as does its connected footwear business.” The company will continue to operate the separate MapMyFitness platform, which includes MapMyRun and MapMyRide. Barcode scanning has always been the easiest way to log your food, as well as the most reliable.“As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer,” Under Armour CEO Patrik Frisk said in a news release.įrisk said divesting MyFitnessPal reduces complexity for consumers interacting with the Under Armour brand, “by empowering sharper alignment with our long-term digital strategy.” He said it also gives the company more flexibility to invest toward driving long-term returns and value for shareholders That's because MyFitnessPal allows any user on its platform to contribute to its food database, and sometimes that data isn't correct. That would mean having to manually look up everything you eat in the MyFitnessPal database, and you'd have to check to make sure the information is accurate in the database. Now, this autumn, those of you who rely on the app to keep track of what you're eating, whether it's for medical reasons or simply for weight loss, will have to pay up to use the scanner. It takes a second to do and is incredibly easy.Īlso: Best Fitness Trackers: Monitor Your Progress The app will immediately pull up the official nutritional data of the pizza and add it to your food diary. Flip the pizza box over, open the MyFitnessPal app and tap the barcode scanner, and scan away. Don't want to search for a specific Digorno pizza in the app's vast database of foods? No problem.
For years, users with free accounts could use the feature to scan packages and easily log their meals.
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